"It's The Music"
2021To coincide with the launch of wireless earbuds Beats Studio Buds, Translation developed a new integrated campaign. 30-second slots featured these celebrity favorites spilling on their go-to tracks, among them Roddy Ricch, Serena Williams, Jayson Tatum, Druski, Marcus Rashford, Coi Leray, Elsa Majimbo, Arlo Parks, Sydeon, Junebug and Eileen Gu.
Role
Account Executive
"You Love Me"
2020“You Love Me,” directed by Melina Matsoukas, asks the world “You love Black culture, but do you love me?” Beats partnered with Melina Matsoukas to create the moving film “You Love Me.” The film asks us all to imagine a world where we love Black people and respect them as much as we love their music, entertainment, athletic achievements and fashion.
Role
Assistant Account Executive
Beats Social
2020-2021
For over a year I managed client communications for Beats By Dre socials,
overseeing the rollout of 20+ brand campaigns and product
releases, miscellaneous social franchises and community management across all channels. I collaborated with multiple stakeholders to
develop work back schedules, align on creative and adhere to an ongoing social run of show.
Role
Account Executive, Assistant Account Executive
#FlowersForBlackWomen
2021For Black History Month, Beats wanted to give Black women their flowers. To do so, Beats tapped Translation to produce a social campaign that placed a spotlight on five businesses owned by Black women. The campaign also featured a series of editorial and social pieces centering Scottie Beam, Tia Adeola, Raquel Willis and Justine Skye and their stories.
Role
Assistant Account Executive